HOW SOCIAL NETWORK "NEXTDOOR" REDUCED RACIST POSTS BY 75%

Feeling Rebloggy 

In March of last year, Fusion published an article detailing the ways in which Nextdoor, a social network for neighbors, had become a home for racial profiling. In the “Crime and Safety” forum of many Nextdoor communities, users were reporting people as “suspicious” seemingly based primarily on the color of their skin.

Nextdoor CEO Nirav Tolia told me this week that he was “floored by that article,” having not realized before he read it that the network he co-founded to foster more close-knit communities had a racism problem.

“I’m a person of color so it really cut deep,” Tolia said. “We hated the idea that something we built would be viewed as racist…I hadn’t seen it in my own neighborhood’s Nextdoor and so didn’t realize it was an issue for us. Once I got past that, I was powered by the challenge to do something about it.”

~Fusion.com

Quick! Somebody tell twitter and facebook it can be done.
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http://fusion.net/story/340171/how-nextdoor-reduced-racial-profiling/?utm_source=twitter&utm_medium=social&utm_campaign=socialshare&utm_content=theme_top_desktop