Feeling Rebloggy
Rihanna told Refinery29.com. "That was really important for me. In every product I was like: 'There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.' There's red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: 'Oh that's cute, but it only looks good on her.'"
https://www.elitedaily.com/life/everything-need-know-40-rihannas-fenty-beauty-foundation-shades/2068061
The reason why Fenty’s success is so crucial is that in its one month of existence, it has acted as an agent of beauty reformation encouraging inclusivity and has utilized all of its advantages including Rihanna’s 57.7M followers.
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16 out 40 Fenty Foundation Shades
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Fenty’s tutorials have been viewed 132 million times on Youtube and have taught its viewers to not to conform to specific shades of color; beauty comes in all shapes, colors and sizes.
Read More:http://culture.affinitymagazine.us/fenty-beauty-made-72-million-in-just-one-month
Read More On "Earned Media Value" Fenty only came in behind Anastasia 97 million and MAC at 77 million
http://people.com/style/rihanna-fenty-beauty-first-month-social-media-earned-media-revenue/
IN OTHER WORDS,
A BLACK WOMAN SNATCHED
BLACK AND BROWN DOLLARS
LEFT ON THE TABLE FOR DECADES
BY WHITE RUN COMPANIES
GO RIRI GO!
updated 10 31 17
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